New Wave Digital Solutions: nine redesign options

Each option is the full eight-page site with the same content and brand colors. They differ in layout, type and structure, and each borrows specific pieces from competitor sites. Open one, then use the small pill at the bottom left of any page to step to the same page in the next option.

Screenshot of the Signal home page

1 Signal

Dark

The current brand, grown up. Black, white and Poppins as today, with a proper structure and the logo's waveform as the signature.

Borrows from
Townsquare Interactive, 2060 Digital
Type
Poppins
Screenshot of the Goal Finder home page

2 Goal Finder

Light

Conversion first. The hero is a sentence you complete, "I want to ... in ...", and it carries your answers straight into the form.

Borrows from
Hibu, WebFX
Type
Schibsted Grotesk
Screenshot of the Frequency home page

3 Frequency

Dark navy

The radio heritage, out loud. Condensed broadcast type, the brand's scribble artwork, and a tuner dial for the ten markets.

Borrows from
Mid-West Family, 2060 Digital
Type
Barlow Condensed, Barlow
Screenshot of the Lighthouse home page

4 Lighthouse

Dark

Editorial and calm, built on their own lighthouse photo. Serif headlines, amber accents, New Wave as the steady local guide.

Borrows from
Townsquare Interactive, Federated Digital Solutions, Thrive
Type
Gloock, Poppins
Screenshot of the Deep Blue home page

5 Deep Blue

Blue and white

The brand blue takes over from black. Heavy headlines, wave-shaped section edges, and a big question beside the form.

Borrows from
Cumulus Boost, Townsquare Interactive
Type
Red Hat Display, Red Hat Text
Screenshot of the Hub home page

6 Hub

Light

Shows how it fits together. A live diagram links your business to the four goals, their services and the three kinds of media.

Borrows from
Federated Digital Solutions, WebFX
Type
Poppins
Screenshot of the Panels home page

7 Panels

Dark and light

The polished agency. Dark hero, light body of large rounded panels, and the goals set as outlined-and-solid word lockups.

Borrows from
2060 Digital, Hibu
Type
Bricolage Grotesque
Screenshot of the Index home page

8 Index

Light

Type does everything. No hero photo: "I want to..." and its four endings are a giant menu in black, white and solid blue.

Borrows from
WebFX, Townsquare Interactive, Hibu
Type
Archivo
Screenshot of the Main Street home page

9 Main Street

Light

Local people, plain talk. Big friendly faces breaking out of solid color blocks, a slab headline face, and an obvious next step.

Borrows from
Thrive, Townsquare Interactive, Mid-West Family
Type
Zilla Slab, Figtree